HM IMRAN; MD MUJAHIDUL ISLAM; SUDMAN SHARAR SHAHARUM; MD. RASEL AHMED; ANIKA HOSSAIN ORTHY. DATA-DRIVEN BUSINESS ANALYSIS: A COMPREHENSIVE ANALYSIS OF PREDICTIVE ANALYTICS IN PRICING STRATEGIES, MARKETING DECISIONS AND OPERATIONAL EFFICIENCY. Review of Applied Science and Technology , [S. l.], v. 4, n. 02, p. 616–638, 2025. DOI: 10.63125/d2d96554. Disponível em: https://rast-journal.org/index.php/RAST/article/view/39. Acesso em: 2 oct. 2025.