MOHAMMAD SHOEB ABDULLAH. EXAMINING THE EFFECT OF AI-POWERED PERSONALIZATION ON CUSTOMER LOYALTY: A META-ANALYSIS OF E-COMMERCE STUDIES. Review of Applied Science and Technology , [S. l.], v. 4, n. 02, p. 309–338, 2025. DOI: 10.63125/780spe97. Disponível em: https://rast-journal.org/index.php/RAST/article/view/33. Acesso em: 18 aug. 2025.