HM Imran; Md Mujahidul Islam; Sudman Sharar Shaharum; Md. Rasel Ahmed; Anika Hossain Orthy. DATA-DRIVEN BUSINESS ANALYSIS: A COMPREHENSIVE ANALYSIS OF PREDICTIVE ANALYTICS IN PRICING STRATEGIES, MARKETING DECISIONS AND OPERATIONAL EFFICIENCY. Review of Applied Science and Technology 2025, 4 (02), 616-638. https://doi.org/10.63125/d2d96554.